International Women's Day: The role of women in tech with Intellias and Kantar

International Women’s Day: The role of women in tech with Intellias and Kantar

International Women’s Day is celebrated around the world on March 8th. To mark this day, we had a meaningful conversation with 2 of our associates: Intellias and Kantar.

What are the main changes you have witnessed in the role of women in technology companies since the beginning of your career?

“Since the beginning of my career, I’ve seen positive shifts in women’s roles within the tech industry. There are more women joining the tech workforce, by actively choosing a career in this area through their studies, or through a career change. There’s increased visibility of women in leadership roles, which offers visibility, role models and challenges stereotypes. Companies are demonstrating greater awareness, with many implementing initiatives specifically geared towards supporting women in tech, for example mentorship, training, and scholarships. Additionally, there was a rise of supportive communities dedicated to women in tech that has been empowering, offering professional development and a sense of belonging in the industry.” – Margarida Carvalho, Presale Director Digital at Intellias.

“Over the past six years, I’ve noticed a gradual but significant shift in the role of women in technology companies. While the gender balance hasn’t radically changed, the conversation around women in tech has become more prominent, reflecting a growing awareness and effort to promote diversity. Initiatives aimed at ensuring equal opportunities, such as mentorship programs and flexible work policies, are increasingly common.” – Raquel Ribeiro, Manual Test Engineering Lead at Intellias.

“Reflecting on my own journey, I’ve seen a notable evolution in the role of women within tech industry. Looking back 20 years at university, where I was one of only two girls in a Computer Science department of 400 students and at the outset of my career in tech as often the only women in the room, there were undeniable hurdles for women aspiring to make their mark in technical domains. It often felt like navigating uncharted territory, with very few female role models and a prevailing sense of isolation. Over the years, I’ve witnessed a heartening shift towards greater inclusivity and recognition of women’s contributions. There’s a palpable momentum building, with more women breaking barriers and assuming leadership positions in tech. I see more and more companies are beginning to recognize the immense value of diversity in driving innovation and problem-solving. Kantar is a great example. While there are still challenges, there is a sense of optimism.” – Victoria Kazovsky, Head of Product Management at Kantar.


In your opinion, what should be done to improve the path of women in tech careers?

“We need to acknowledge that challenges remain. The growth in representation has been slow, women are still vastly underrepresented, especially in technical roles and senior positions. The pay gap persists, we see women leaving the industry disproportionately, and subtle biases and stereotypes still influence some workplaces. We need to tackle these issues systemically, promote early STEM interest for girls, emphasize mentorship and sponsorship for women.”  – Margarida Carvalho, Presale Director Digital at Intellias.

“In my opinion, the future efforts to enhance the path of women in tech careers should focus on several key areas. First, it’s crucial to stimulate young girls’ interest in technology from an early age, challenging the outdated stigma that technology and engineering are male-only fields. This involves changing societal mindsets and debunking myths that discourage women from pursuing careers in tech. Additionally, promoting the visibility and involvement of women in educational settings, such as schools and universities, can serve as a powerful catalyst for change. By showcasing female role models in tech and engineering, we can inspire a new generation of women to explore and excel in these fields.” – Raquel Ribeiro, Manual Test Engineering Lead at Intellias.

“Looking forward, I see several critical areas to further empower women in tech careers. Firstly, fostering inclusive cultures where women feel heard, valued, and supported is paramount. It’s about creating spaces where diverse voices thrive, where imposter syndrome is challenged, where work life balance is respected and where mentorship flourishes. Secondly, we must redouble our efforts to cultivate the next generation of female technologists. This means dismantling barriers to entry and inspiring more young girls to envision themselves as future leaders in STEM. Last, but not least, advocating for equitable opportunities and advancement is key. We must continue to push for equal pay, representation in leadership roles, and opportunities for professional growth.” – Victoria Kazovsky, Head of Product Management at Kantar.


If you could give advice to all future female professionals in this area, what would it be?

“Own your value, use your voice. Recognize the unique skills and perspectives you bring to the table. Don’t be afraid to speak up and advocate for yourself. Build a network of supportive fellow women in tech. These connections are invaluable for guidance, sharing experiences and open doors.

Stay curious, commit to lifelong learning, and don’t be afraid to embrace new challenges, step outside your comfort zone to explore new areas. And give back. As you advance, reach back and lift other women in technology. Be a mentor, share your experiences, champion other women in the workplace.” – Margarida Carvalho, Presale Director Digital at Intellias.

“My advice to all future female professionals in this field would be to recognize that a career in technology is just as valid and achievable for women as it is for men. Do not be intimidated or deterred by the prospect of pursuing this path. Throughout my own journey, I’ve experienced being the only woman in certain classes or meetings, but it’s crucial to not see this as an obstacle. Instead, view it as an opportunity to pave the way for others and to demonstrate the invaluable contributions women can make to technology.” – Raquel Ribeiro, Manual Test Engineering Lead at Intellias.

“My advice – Embrace your uniqueness and let it be your superpower. Your journey may have its twists and turns, but never doubt the value of your intelligence and your perspective. Seek out mentors who believe in your potential and allies who amplify your voice. Learn how to overcome imposter syndrome and how to unapologetically advocate for your worth. It’s not easy, but practice makes perfect.  Remember that setbacks are merely steppingstones to success, and resilience is your greatest asset. And above all, stay true to yourself, stay curious, and never stop learning. Your journey may inspire others to follow in your footsteps, forging a path towards a brighter future for women in tech.” – Victoria Kazovsky, Head of Product Management at Kantar.

As we celebrate International Women’s Day and the remarkable contributions of women in tech at companies like Intellias and Kantar, let’s ask ourselves: How can we use this moment to push for even greater advances in gender diversity, ensuring that all women have the opportunity to innovate in the rapidly evolving world of technology?

5 March, 2024